Creative Strategist

Harnessing creativity to fuel enterprise growth.

 

I’m drawn to the space where imagination meets structure.

My career began in design, where I learned how to craft stories and shape experiences. Over time, I became more interested in the systems behind those experiences; the business models, operational realities, and decisions that determine whether a great idea scales.

Today, I work at Apple, defining and leading global omnichannel retail strategy. I immerse myself in complex ecosystems that span the digital and physical world, uncover patterns in data and behavior, and translate ambiguity into clear strategic direction. I care deeply about building experiences that feel effortless to customers and drive measurable business impact.

I’m motivated to shape environments where creativity and rigor coexist. I believe creative strategy is not optimization at the margins but a lever for growth. I’m energized by aligning diverse teams around a shared vision, challenging assumptions, and turning ambitious ideas into programs that scale.

At heart, I’m both a systems thinker and a creative. Someone who sees possibility in complexity and momentum in clarity.

 
 

  • I currently work for Apple Retail, where lead omnichannel experience strategy.

  • I was a founding member of the digital experience team, where I co-lead web experience strategy and organizational design.

  • Google was a long time client when I worked agency side. I’ve had the pleasure of working with various divisions across the corporation.

  • I’ve learned from pitching and working with a number of diverse clients in a variety of categories — from Sales Force, to The North Face, Gap Inc. and National Geographic.