Brand + Product Design Strategy
As part of an outside agency team hired to design a marketing website for Google’s computer science program, CSFirst, I redrafted the brief to include program branding, marketing strategy, digital product design, and the marketing site of the original ask.
Overview
The program lacked a cohesive brand around which to create a meaningful marketing website.
Challenge
Build a solid product to brag about in marketing content. Make it fun, playful and engaging.
Strategy
A defined look and feel that spoke to the program audience, an impactful program that exceeded KPI goals, and a happy client.
Outcome
Made in partnership with Wizard Wizard, Instrument
