Human Centered
Creatively Driven
Strategy

With 14 years of experience working in agency and client side roles for some of the most well known brands in retail and tech, I have the expertise to drive your business toward success.

I specialize in brand development, marketing campaigns, and product strategy, laying the groundwork necessary to maximize the return on every project. I collaborate closely with creative teams from ideation to production, offering strategic insights at every stage to ensure impactful results.

Expertise

Research & Analysis

I thoroughly explore every aspect of your business, industry, and audience, leveraging my expertise in both qualitative research and quantitative data analysis. I gather valuable information, sift through the noise, and distill what truly matters—finding clarity in complexity.

  • / Stakeholder interviews

    / Audience research

    / Data analysis

    / Competitive landscape analysis

    / Identify opportunity areas

    / Finding the white space — point of differentiation

  • / Landscape and audience clarity

    / Opportunity enlightenment

    / Internal alignment

    / Vision

  • / Insights & opportunities deck

    / Brand matrix

Opportunity Definition

I transform meaningful insights into clear, actionable strategies that identify the most valuable opportunities for your brand or product. I also deliver the essential tools and resources to empower teams to build and nurture those opportunities effectively.

  • / Brand or value positioning

    / Audience profiles (demographic & psychographic)

    / Brand architecture

    / Communication architecture

    / Campaign strategy

    / Creative briefing

  • / Clear articulation of your brand

    / A well lit path to build from

  • / Positioning statement

    / Value proposition

    / Brand Architecture

    / Communication Architecture

    / Personas

    / Creative Brief

    / All encompassing deck

Creative Direction

With my background in design, I seamlessly collaborate with creative teams throughout the ideation and creation process. Having a strategist involved at this stage ensures the final output remains aligned with business objectives and delivers optimal results.

  • / Creative kickoff meeting

    / Ideation workshop (virtual or in-person)

    / Content Strategy

    / Concept resonance testing

    / Concept presentation (virtual or in-person)

  • / Seeing a range of ways your brand, product or service could come to life

    / Confidence in a direction

    / Creative direction that’s aligned to your strategy

    / Campaigns that resonate with target audiences

  • / 3 concepts that explore a wide range of solutions

    / Concept test session highlights reel

Let’s work together.

sarahhiggins@gmail.com