Patagonia
Content Marketing
Patagonia’s core sport categories were falling short of their community engagement goals. They were producing a lot of content but it wasn’t proving effective.
Overview
Gather insights to identify the issue(s) and call out opportunities to improve.make them more successful.
Challenge
Unveil audience mindset across the customer journey to better understand when and where content would be most impactful.
Strategy
New webpages that served as the front door to each of Patagonia’s sport categories and a channel strategy that better aligned with user intent.
Outcome
In partnership with designers Kelly Watkins, Chelsea Lensing & Levon Sharrow
